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サルでもできるiOSアプリ公開手順~App store 登録~

「誰にでも出来る」をテーマにiOSアプリをApp storeにリリースする手順を紹介するブログ



iOS Appstore 審査基準














Functionality - 機能に関するもの
2.1 Apps that crash will be rejected
2.2 Apps that exhibit bugs will be rejected
2.3 Apps that do not perform as advertised by the developer will be rejected
2.4 Apps that include undocumented or hidden features inconsistent with the description of the app will be rejected
2.5 Apps that use non-public APIs will be rejected
2.6 Apps that read or write data outside its designated container area will be rejected
2.7 Apps that download code in any way or form will be rejected
2.8 Apps that install or launch other executable code will be rejected
2.9 Apps that are "beta", "demo", "trial", or "test" versions will be rejected
2.10 iPhone apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution
2.11 Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra apps.
 既に、App Storeに同様のアプリがある場合、特に同様のアプリが多数存在する場合(おなら、ゲップ、フラッシュライト、ヒンズー教の経書のようなアプリ)は、リジェクト
2.12 Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected
2.13 Apps that are primarily marketing materials or advertisements will be rejected
2.14 Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected
2.15 Apps larger than 20MB in size will not download over cellular networks (this is automatically prohibited by the App Store)
 20MB以上のアプリは携帯ネットワーク経由ではダウンロード出来ません。(これはApp Storeで、自動的に拒否されます)
2.16 Multitasking apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc
2.17 Apps that browse the web must use the iOS WebKit framework and WebKit Javascript
 ウェブブラウザのアプリは、 iOS WebKit framework と WebKit Javascript使わなくてはならない
2.18 Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected
2.19 Apps that provide incorrect diagnostic or other inaccurate device data will be rejected
2.20 Developers "spamming" the App Store with many versions of similar apps will be removed from the iOS Developer Program
 類似アプリを多数登録するような”スパム開発者”は、iOS Developer Programから削除する
2.21 Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstore.
 単に音楽や動画のアプリは、iTunes storeに提出する必要があります。単に書籍のアプリは、iBookstoreに提出する必要があります。
2.22 Apps that arbitrarily restrict which users may use the app, such as by location or carrier, may be rejected

Metadata (name, descriptions, ratings, rankings, etc) - メタデータ(名前、概要、レート、順位、など)に関するもの
 3.1 Apps or metadata that mentions the name of any other mobile platform will be rejected
 3.2 Apps with placeholder text will be rejected
 3.3 Apps with descriptions not relevant to the application content and functionality will be rejected
 3.4 App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
混乱を避けるために、iTunes Connectとデバイス上で表示されるアプリ名は、同様にすること
 3.5 Small and large app icons should be similar, so as to not to cause confusion
 3.6 Apps with app icons and screenshots that do not adhere to the 4+ age rating will be rejected
 3.7 Apps with Category and Genre selections that are not appropriate for the app content will be rejected
 3.8 Developers are responsible for assigning appropriate ratings to their apps. Inappropriate ratings may be changed/deleted by Apple
 3.9 Developers are responsible for assigning appropriate keywords for their apps. Inappropriate keywords may be changed/deleted by Apple
 3.10 Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program
App Storeでのユーザーレビューやランキングを偽のレビューや買収など、不当な操作を試みた場合は、iOS Developer Programから削除
 3.11 Apps which recommend that users restart their iOS device prior to installation or launch may be rejected
 3.12 Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs


Location - 位置情報に関するもの

4.1 Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected
4.2 Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected
4.3 Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected
4.4 Location data can only be used when directly relevant to the features and services provided by the app to the user or to support approved advertising uses

Push notifications - プッシュ通知に関するもの
 5.1 Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected
Apple Push Notification (APN)を用いない方法でプッシュ通知を提供するアプリはリジェクト
 5.2 Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected
アップルからのPush Application IDを取得しないで、APNを使っているアプリはリジェクト
 5.3 Apps that send Push Notifications without first obtaining user consent will be rejected
 5.4 Apps that send sensitive personal or confidential information using Push Notifications will be rejected
 5.5 Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
 5.6 Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind
 5.7 Apps cannot charge users for use of Push Notifications
 5.8 Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected
プッシュ通知により、極端にAPN serviceのネット容量、帯域を使うもの、デバイスへの負荷の高いアプリはリジェクト
 5.9 Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected
ウイルスやファイル、コンピュータコード、プログラムを送信し、APN service の標準仕様を阻害、混乱させるアプリはリジェクト

Game Center - ゲームセンターに関するもの
6.1 Apps that display any Player ID to end users or any third party will be rejected
6.2 Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected
 Game Centerの条件によって承認された使用方法以外の方法でPlayer IDを使うアプリはリジェクト
6.3 Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or other information obtained through the Game Center will be removed from the iOS  Developer Program
 Game Centerを通じて、Player ID、別名、その他関連情報を逆引き、取得など、不当利用しようとする開発者は、iOS Developer Programから削除
6.4 Game Center information, such as Leaderboard scores, may only be used in apps approved for use with the Game Center
 スコアなどGame Centerの情報は、承認された方法のみに使用する事が出来る
6.5 Apps that use Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
 Game Centerを使って、勝手にメッセージを送ったり、フィッシングやスパム目的のアプリはリジェクト
6.6 Apps that excessively use the network capacity or bandwidth of the Game Center will be rejected
 極端にGame Centerのネット容量、帯域を使うアプリはリジェクト
6.7 Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected
 ウイルスやファイル、コンピュータコード、プログラムを送信し、Game Center service の標準仕様を阻害、混乱させるアプリはリジェクト

iAds - iAds(広告)に関するもの
7.1 Apps that artificially increase the number of impressions or click-throughs of ads will be rejecte
7.2 Apps that contain empty iAd banners will be rejected
7.3 Apps that are designed predominantly for the display of ads will be rejected

Trademarks and trade dress - 商標権、トレードドレスに関するもの
8.1 Apps must comply with all terms and conditions explained in the Guidelines for using Apple Trademarks and Copyrights and the Apple Trademark List
 全てのアプリは、Apple Trademarks と Copyrights 、Apple Trademark List の利用規約に従う必要があります
8.2 Apps that suggest or infer that Apple is a source or supplier of the app, or that Apple endorses any particular representation regarding quality or functionality will be rejected
8.3 Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected
8.4 Apps that misspell Apple product names in their app name (i.e., GPS for Iphone, iTunz) will be rejected
 Apple製品の名前のスペルミスを含むアプリはリジェクト(例: GPS for Iphone, iTunz)
8.5 Use of protected 3rd party material (trademarks, copyrights, trade secrets, otherwise proprietary content) requires a documented rights check which must be provided upon request
8.6 Google Maps and Google Earth images obtained via the Google Maps API can be used within an application if all brand features of the original content remain unaltered and fully visible. Apps that cover up or modify the Google logo or copyright holders identification will be rejected
 Google Maps APIから取得したGoogle Maps と Google Earthの画像は、特徴、独自コンテンツを不変の状態であれば、アプリ内で使用可能です。Googleロゴやコピーライトを隠したり、変更しているアプリはリジェクト

Media content - メディアコンテンツに関するもの

9.1 Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected

9.2 App user interfaces that mimic any iPod interface will be rejected
9.3 Audio streaming content over a cellular network may not use more than 5MB over 5 minutes
 携帯電話ネットワークを介してオーディオコンテンツのストリーミングは、5MB 以上、 5 分以上は使えません
9.4 Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Live stream
 携帯電話ネットワークを介して、10分以上の動画のストリーミングは、HTTP Live Streamingを使い、ベースライン64 kbpsのオーディオ専用のHTTPライブストリームを含める必要があります。

User interface - ユーザーインターフェースに関するもの
10.1 Apps must comply with all terms and conditions explained in the Apple iOS Human Interface Guidelines
 アプリはthe Apple iOS Human Interface Guidelinesで説明されている利用規約に従う必要がある
10.2 Apps that look similar to apps bundled on the iPhone, including the App Store, iTunes Store, and iBookstore, will be rejected
 iPhoneにバンドルされているアプリ(App Store, iTunes Store,iBookstoreを含む)に類似しているアプリはリジェクト
10.3 Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iOS Human Interface Guidelines may be rejected
 Apple iOS Human Interface Guidelinesで説明されている通り、正確に、システムから提供されたアイテム(ボタンやアイコンなど)を使用していないアプリはリジェクト
10.4 Apps that create alternate desktop/home screen environments or simulate multi-app widget experiences will be rejected
10.5 Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected
10.6 Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good it may be rejected

Purchasing and currencies - 購入と通貨に関するもの
11.1 Apps that unlock or enable additional features or functionality with mechanisms other than the App Store, except as approved in section 11.13, will be rejected
 11.13のセクションで許可されているものを除き、App Store以上のロック解除や追加機能を有効にするアプリはリジェクト
11.2 Apps utilizing a system other than the In App Purchase API (IAP) to purchase content, functionality, or services in an app will be rejected
11.3 Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected
11.4 Apps that use IAP to purchase credits or other currencies must consume those credits within the application
11.5 Apps that use IAP to purchase credits or other currencies that expire will be rejected
11.6 Content subscriptions using IAP must last a minimum of 7 days and be available to the user from all of their iOS devices
11.7 Apps that use IAP to purchase items must assign the correct Purchasability type
11.8 Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected
11.9 Apps containing "rental" content or services that expire after a limited time will be rejected
11.10 Insurance applications must be free, in legal-compliance in the regions distributed, and cannot use IAP
11.11 In general, the more expensive your app, the more thoroughly we will review it
11.12 Apps offering subscriptions must do so using IAP, Apple will share the same 70/30 revenue split with developers for these purchases, as set forth in the Developer Program License Agreement.
11.13 Apps can read or play approved content (magazines, newspapers, books, audio, music, video) that is sold outside of the app, for which Apple will not receive any portion of the revenues, provided that the same content is also offered in the app using IAP at the same price or less than it is offered outside the app. This applies to both purchased content and subscriptions.
11.14 Apps that link to external mechanisms for purchasing content to be used in the app, such as a “buy" button that goes to a web site to purchase a digital book, will be rejected

Scraping and aggregation - スクレイピングと集計に関するもの

12.1 Applications that scrape any information from Apple sites (for example from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc) or create rankings using content from Apple sites and services will be rejected
 Appleのサイト(例:apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, など)から何らかの情報をスクレイピングしたり、Appleサイトのコンテンツを使ってランキングを作成するアプリはリジェクト
12.2 Applications may use approved Apple RSS feeds such as the iTunes Store RSS feed
 iTunes Store RSSのような承認されたApple の RSSを使用する事は可能です
12.3 Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected

Damage to device - デバイスへの損害に関するもの
13.1 Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected
13.2 Apps that rapidly drain the device's battery or generate excessive heat will be rejected

Personal attacks - 個人攻撃に関するもの
14.1 Any app that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harms way will be rejected
14.2 Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary

Violence - 暴力に関するもの
15.1 Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected
15.2 Apps that depict violence or abuse of children will be rejected
15.3 "Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity
15.4 Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected
15.5 Apps that include games of Russian roulette will be rejected

Objectionable content - 不快なコンテンツに関するもの
16.1 Apps that present excessively objectionable or crude content will be rejected
16.2 Apps that are primarily designed to upset or disgust users will be rejected

Privacy - プライバシーに関するもの
17.1 Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used
17.2 Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected
17.3 Apps that target minors for data collection will be rejected

Pornography - わいせつ、ポルノに関するもの
18.1 Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected
18.2 Apps that contain user generated content that is frequently pornographic (ex "Chat Roulette" apps) will be rejected

Religion, culture, and ethnicity - 宗教、文化、民族に関するもの
19.1 Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected
19.2 Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory

Contests, sweepstakes, lotteries, and raffles - コンテスト、懸賞、宝くじ、およびラッフルに関するもの
20.1 Sweepstakes and contests must be sponsored by the developer/company of the app
20.2 Official rules for sweepstakes and contests, must be presented in the app and make it clear that Apple is not a sponsor or involved in the activity in any manner
20.3 It must be permissible by law for the developer to run a lottery app, and a lottery app must have all of the following characteristics: consideration, chance, and a prize
 抽選アプリを作成する開発者は法律に則る必要があります。また抽選アプリは以下の特徴をもっていなくてはなりません。---- consideration - 熟考、配慮、報酬、約因、対価 chance - 偶然、運、可能性 prize - 賞品、賞金、景品
20.4 Apps that allow a user to directly purchase a lottery or raffle ticket in the app will be rejected

Charities and contributions - 慈善団体や貢献に関するもの
21.1 Apps that include the ability to make donations to recognized charitable organizations must be free
21.2 The collection of donations must be done via a web site in Safari or an SMS

Legal requirements - 法的要件に関するもの
22.1 Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws
22.2 Apps that contain false, fraudulent or misleading representations will be rejected
22.3 Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected
22.4 Apps that enable illegal file sharing will be rejected
22.5 Apps that are designed for use as illegal gambling aids, including card counters, will be rejected
22.6 Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected
22.7 Developers who create apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the iOS Developer Program
 ひそかにユーザーのパスワードや個人情報を取得しようとするアプリの開発者は、iOS Developer Programから削除されます









手順① AppleIDの作成 ~iOS Developer Programを登録~ 

手順② iOS Dev Center へ登録 ~Member Center への登録 ~

手順③ iTunesConnectにてアプリ情報を登録 

手順④ 新Test Flight等 でデザイン・動作確認

手順⑤ 審査前のテスト課金 

手順⑥ Appstoreへリリース・審査提出 

手順⑦ 再審査の際の申請手順 

手順⑧ iOSアプリアップデート手順 


番外編① 審査・リジェクト対策をしっかりと行う

番外編② iOS関連各エラー対策・FAQ ※高頻度更新中

番外編③ iOS SDK導入方法